Abacus Associates - an international public opinion and strategic research firm

OUR SERVICES

Survey Research and In-Depth Interviews
Depending upon client needs, we conduct surveys and in-depth interviews to gain the information we need to develop recommendations and strategies for meeting our client’s goals. These surveys and interviews allow us to identify salient issues and concerns in policy development and analysis, strategic marketing and branding, increasing retention and recruitment, and communications planning. We work closely with your staff and other consultants to design a high quality questionnaire or interview protocol tailored to meet your distinctive research needs. We use the results of these surveys and interviews as appropriate to help clients influence public policy, set issue agendas, improve public images, expand customer bases, increase retention and recruitment, and raise funds.

Focus Groups
Through focus groups, we uncover the underlying feelings, concerns, and priorities of different types of individuals and groups. We also employ tactical focus groups to evaluate the reactions of target groups to particular information, including slogans, messages, or media themes. We conduct these small-group qualitative studies to pinpoint concerns that could be explored more broadly with survey or other data or to gain the information necessary to most effectively achieve our client’s goals.

Statistical and Data Analysis
Abacus Associates are highly trained and practiced in using advanced statistics and methods for both academic and professional work. In addition to multiple regression analysis, probit and logit regression, and cluster analysis, Abacus analysts are proficient with 2-stage least squares, ANOVA, experimental design, time-series and time-series-cross-section models including ARIMA and VAR models, GLS, LISREL and confirmatory factor analysis, CHAID, and hierarchical linear modeling (HLM).

Abacus analysts are proficient in analyzing a wide array of data, including salary, tuition, enrollment, budgetary and other institutional data; student test scores; membership and customer lists; behavioral; and census and other demographic data.

Follow-Up
After gathering and analyzing the appropriate information and data, we work as strategic partners with the client or project team to design, implement, and monitor a plan to achieve our client’s goals. This may include developing the most compelling message and communication strategy, working with staff and direct mail and media consultants, writing press releases or reports designed to influence public opinion or policy makers, and presenting results to targeted groups or individuals.


	OUR SERVICES Survey Research and In-Depth Interviews Depending upon client needs, we conduct surveys and in-depth interviews to gain the information we need to develop recommendations and strategies for meeting our client’s goals. These surveys and interviews allow us to identify salient issues and concerns in policy development and analysis, strategic marketing and branding, increasing retention and recruitment, and communications planning. We work closely with your staff and other consultants to design a high quality questionnaire or interview protocol tailored to meet your distinctive research needs. We use the results of these surveys and interviews as appropriate to help clients influence public policy, set issue agendas, improve public images, expand customer bases, increase retention and recruitment, and raise funds. Focus Groups Through focus groups, we uncover the underlying feelings, concerns, and priorities of different types of individuals and groups. We also employ tactical focus groups to evaluate the reactions of target groups to particular information, including slogans, messages, or media themes. We conduct these small-group qualitative studies to pinpoint concerns that could be explored more broadly with survey or other data or to gain the information necessary to most effectively achieve our client’s goals. Statistical and Data Analysis Abacus Associates are highly trained and practiced in using advanced statistics and methods for both academic and professional work. In addition to multiple regression analysis, probit and logit regression, and cluster analysis, Abacus analysts are proficient with 2-stage least squares, ANOVA, experimental design, time-series and time-series-cross-section models including ARIMA and VAR models, GLS, LISREL and confirmatory factor analysis, CHAID, and hierarchical linear modeling (HLM). Abacus analysts are proficient in analyzing a wide array of data, including salary, tuition, enrollment, budgetary and other institutional data; student test scores; membership and customer lists; behavioral; and census and other demographic data. Follow-Up After gathering and analyzing the appropriate information and data, we work as strategic partners with the client or project team to design, implement, and monitor a plan to achieve our client’s goals. This may include developing the most compelling message and communication strategy, working with staff and direct mail and media consultants, writing press releases or reports designed to influence public opinion or policy makers, and presenting results to targeted groups or individuals.